★ ★ ★ ★ ★
"I've been beta testing for 6 weeks — my lashes have never looked this good. And zero irritation."
First batch — limited spots
Longer lashes.
Bolder brows.
A prostaglandin-free lash serum and brow gel rooted in 6+ years of lash industry expertise. Safe for sensitive eyes. Compatible with lash extensions. Designed in France.
Prostaglandin-free
Cruelty-free & vegan
Visible results in 4–6 weeks
1,200+ people already on the waitlist
6+
Years of industry expertise
0%
Prostaglandins
93%
Noticed longer-looking lashes
100%
Vegan-friendly & cruelty-free
EYRĀ
/ey·rah/ — a new era.
EYRĀ was born from a simple belief: your eyes deserve better. We couldn't find a lash serum that met our standards — so we built a beauty brand around the ones we believe in. Starting with lashes and brows, with much more to come.
Clean formulas. Real science. No shortcuts. This is just the beginning.
Starting the collection
Launching soon
The Lash Serum
Promotes the appearance of longer, fuller-looking natural lashes — without prostaglandins, irritation, or the fear of changing your eye color. Safe with or without lash extensions. Visible results in 4–6 weeks.
$39
Get early access
Launching soon
Perfect Brow Gel
Laminated-looking brows from morning to night. No white residue, no flaking, no crunch. Dual-ended precision brush lifts, sculpts, and holds all day.
$24
Get early access
What's inside
Everything your lashes need. Nothing they don't.
Swertia Japonica to support natural lash appearance. Biotin to condition from the root. Peptides to nourish. Vitamins to hydrate. All in one clean, botanical complex designed in France.
No prostaglandins. No iris darkening. No sunken eyes. No orbital fat loss. Just clean beauty that respects your body.
Prostaglandin-free
Extension-compatible
Vegan-friendly
Cruelty-free
No parabens
See the difference.
Real results from our beta testers. No filters, no extensions, no editing. Just EYRĀ.
Beta tester results
Beta tester results
Beta tester results
Beta tester results
Beta tester results
Beta tester results
Beta tester results
Beta tester results
Beta tester results
Beta tester results
Beta tester results
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From our beta testers.
We gave our first batch to 50 women before launch. Here's what happened.
93%
noticed longer-looking lashes after 6 weeks of daily use
89%
reported fuller, healthier-looking lashes within 8 weeks
The Lash Serum · Beta test
★ ★ ★ ★ ★
"I was terrified of lash serums after everything I read online. EYRĀ was the only one that made me feel safe trying. 6 weeks in — my lashes are longer than they've ever been."
The Lash Serum · Beta test
★ ★ ★ ★ ★
"My lash tech asked me what I've been using. That's when I knew it was actually working. I'm genuinely impressed."
The Lash Serum · Beta test
★ ★ ★ ★ ★
"I have green eyes and was terrified of them changing color. EYRĀ gave me the results I wanted without a single side effect. I feel safe using this every night."
The Lash Serum · Beta test
★ ★ ★ ★ ★
"I wear lash extensions and was worried it wouldn't be compatible. It works perfectly alongside my sets — and my natural lashes underneath look healthier than ever."
Perfect Brow Gel · Beta test
★ ★ ★ ★ ★
"Finally. No white residue, no flaking by 2pm, no crunchy brows. They look freshly laminated from morning to night."
Perfect Brow Gel · Beta test
★ ★ ★ ★ ★
"I have thick, stubborn brows that lose shape by lunch. This held through a 12-hour shift AND a gym session. No stiffness. Just perfect brows."
Perfect Brow Gel · Beta test
★ ★ ★ ★ ★
"The dual brush is genius — comb side lifts, spoolie blends. No clumps, no buildup. I threw out my soap brows kit the same week."
Perfect Brow Gel · Beta test
★ ★ ★ ★ ★
"Wore it to hot yoga. Brows didn't budge. No white cast, no flaking, nothing. I used to reapply twice a day — now once and done."
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Know what you're putting on your eyes.
Not all lash serums are made the same.
Here's what makes EYRĀ different — and why it matters for your eyes.
Prostaglandin-based serums
- Contain prostaglandins or analogs
- Possible permanent iris color change
- Possible orbital fat loss (sunken eyes)
- Possible dark circles and hyperpigmentation
- Possible redness, stinging, dry eyes
- Not always vegan or cruelty-free
EYRĀ
- 100% prostaglandin-free formula
- Your eye color stays yours
- No fat loss, no hollowing
- Clean application, no discoloration
- Safe for sensitive eyes, extension-compatible
- Vegan-friendly and cruelty-free, always
The story behind EYRĀ
Built from experience.
Driven by conviction.
Before founding EYRĀ, I spent over 6 years working in the lash industry — training professionals, coaching beauty entrepreneurs, and understanding what healthy lashes truly need.
Over time, I realized there was a gap: I couldn't find a product I felt fully confident recommending — one that combined real results with a clean, safe formula. So I decided to create it.
EYRĀ is the result. A beauty brand built on real industry knowledge, clean science, and uncompromising standards. We're starting with lashes and brows — but this is just chapter one.
— Alicia, Founder
Designed in France
Prostaglandin-free
Visible results in 4–6 weeks
Cruelty-free
Vegan-friendly
Extension-compatible
Botanicals + Peptides + Biotin
Designed in France
Prostaglandin-free
Visible results in 4–6 weeks
Cruelty-free
Vegan-friendly
Extension-compatible
Botanicals + Peptides + Biotin
You're probably wondering
No. Iris darkening is caused by prostaglandins. EYRĀ contains zero prostaglandins or prostaglandin analogs — never has, never will. Our formula uses Swertia Japonica, biotin, peptides, and vitamins. Your eye color stays yours.
Orbital fat loss is a documented side effect of prostaglandin-based serums. EYRĀ doesn't contain a single prostaglandin or analog ingredient. No hollowing, no aged look — your eye area stays exactly as it is.
EYRĀ was formulated with sensitive eyes in mind. The formula is free from prostaglandins, parabens, fragrance, and harsh chemicals. No redness, no stinging, no dark circles around the lash line.
Yes! The Lash Serum is fully compatible with lash extensions. It conditions and nourishes your natural lashes underneath, helping them look healthier between sets.
Yes. Swertia Japonica supports the natural lash cycle, while our peptide and biotin complex conditions lashes from the root. 93% of beta testers noticed longer-looking lashes within 6 weeks.
Your lashes gradually return to their natural state over several weeks. The difference: no rebound damage, no sudden thinning, and no lasting side effects. Stop whenever you want — safely.
Your lashes deserve better.
Join the waitlist now. First batch is limited — early members get exclusive pricing and ship first.
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